"click-through rate prediction" Papers

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Can LLMs Outshine Conventional Recommenders? A Comparative Evaluation

Qijiong Liu, Jieming Zhu, Lu Fan et al.

NeurIPS 2025posterarXiv:2503.05493
4
citations

AT4CTR: Auxiliary Match Tasks for Enhancing Click-Through Rate Prediction

Qi Liu, Xuyang Hou, Defu Lian et al.

AAAI 2024paperarXiv:2312.06683
10
citations